For the first time ever Macy’s is promoting a free shipping code good for any order placed on Macys.com. Macy’s usually offers free shipping on specific items or free shipping over $99 if it’s a holiday.
So the question is why is Macys.com promoting this new free shipping offer which is sure to lower their average order price? I believe Macy’s is testing their servers and processes to make sure they are ready to handle the big back to school and holiday shopping traffic when online merchants like Macys.com will make a majority of their sales.
The best way to generate holiday levels of traffic is to promote a first time ever promotion like free shipping on everything. And it worked. When visiting Macys.com this morning I was told to wait 10 seconds as the site was receiving higher than normal traffic levels.
Shoppers should take advantage of this Macy’sshipping code now, as it probably won’t show it’s head again for a very long time. Use coupon code SHIPFREE until Wednesday to get free shipping at Macy’s.
